Connecticut's Visitor Intercept Study

VISION is a shared-cost study delivered to the specifications of Connecticut's Office of Tourism. 

Its purpose is to help arts,  tourism and economic development professionals plan and steer their marketing strategy. And, it is the source of visitor spending data used by the State in its measurement of the 10:1 return and $7.9 Billion economic impact of tourism. The VISION database began in 2001, collects about 3,000 interviews a year, and now includes over 38,000 interviews. 

The State’s investment  also supports its mission to help constituent attractions and events succeed, in that it provides them access to data that wouldn’t otherwise be available, and which reduces for them the cost of strategic research many could not otherwise afford.

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REPORTS

Each Participant's VISION report documents its own visitors at a point in time and against benchmarks (Statewide and perhaps other regional or categorical norms), and it tracks changes in these over time enabling measurement of tactical effectiveness in order to respond to changing conditions and competition.

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Typical report